If you’ve booked a family photoshoot and immediately started worrying about what to wear, you’re not alone. “What should we wear?” is one of the most common questions I get asked before a family session.

What you wear plays a big role in how your photos will look and feel.

The good news is this. You don’t need matching outfits. You don’t need to buy a whole new wardrobe. And you definitely don’t need to overthink it.

A few thoughtful choices can make all the difference in creating relaxed and meaningful family pictures that feel like you.

What to Wear for a Family Photoshoot

When it comes to a family photoshoot, the goal isn’t perfection. It’s connection. Outfits should support that, not distract from it.

The easiest way to approach it is to think about coordination rather than matching, comfort rather than trends, and colours that work together rather than stand out on their own.

The Best Colours to Wear for a Family Photoshoot

I will always recommend soft, cohesive colour palettes. These photograph beautifully and keep the focus on the people in the frame.

Neutral and earthy tones tend to work especially well. Think creams, soft whites, beige, tan, muted browns, sage, dusty blue, soft greys, and warm blush tones. These colours reflect light gently and don’t pull attention away from faces.

man and woman wearing neutral colours holding their young daughter in long grass by the water

That doesn’t mean everything has to be neutral. A few subtle pops of colour can add interest, as long as they feel intentional and not overpowering.

Colours that are often tricky on camera include very bright or neon shades, heavy contrast like stark black and white combinations, and anything overly bold that draws the eye straight to the outfit instead of the people wearing it.

If you’re unsure, laying outfits out together on the bed or floor is a great way to see how the colours work as a group.

How to Coordinate Outfits Without Matching

Matching outfits can feel tempting, but they often date quickly and can make photos look stiff.

A better approach is to choose one main colour palette and let everyone interpret it in their own way. Start with one anchor outfit you love, then build the rest of the family’s outfits around those tones.

Mixing textures adds depth to photos. Knits, linen, denim, cotton, and subtle layering all photograph beautifully. Light patterns can work too, as long as they’re not too busy and only used on one or two outfits rather than everyone at once. Too much pattern can be very distracting.

The aim is for outfits to look like they belong together without being identical.

extended family photo at the beach with dogs

What Not to Wear to a Family Photoshoot

Some things tend to distract more than they add.

Clothing with large logos, graphics, or text usually pulls attention away from faces. Really bright colours can reflect onto skin tones or dominate the image. Depending on the season blacks can be very very stiff or overly formal outfits can limit movement and make photos feel less natural.

If something feels uncomfortable, awkward, or not quite you, it will likely show in the photos.

What to Wear for an Outdoor Family Photoshoot

Outdoor family photoshoots are all about movement, light, and natural interaction. Outfits that allow you to move comfortably and respond to the environment tend to photograph best.

Soft fabrics that move gently in the breeze work beautifully outdoors. Layers can add visual interest and give you flexibility if the temperature changes. Footwear matters too. Shoes should make sense for the location and allow you to walk, play, and interact without worrying about slipping or sinking into sand or grass.

Family laughing together while cuddling sitting on the grass with dog

Season also plays a role. Lighter tones and breathable fabrics work well in warmer months, while deeper neutrals and textured layers suit cooler seasons. Or embrace the season and bring in elements to your session.

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What to Wear for Outdoor Beach Family Photos

Family beach photos have a very distinct feel, and outfits should complement that relaxed environment.

Light, airy fabrics like linen, cotton, and soft knits photograph beautifully by the water. Neutral tones, soft blues, warm whites, sandy beiges, and muted pastels work especially well against the beach backdrop.

Barefoot or simple footwear often suits beach sessions best. It keeps things natural and avoids the look of being overdressed for the setting.

It’s usually best to skip anything too structured or formal. Beach photos tend to shine when outfits feel effortless and easy.

photo of happy family at the beach with children running towards parents

boy sitting not he beach laughing with his mum looking down at him

Final Tips for Professional Family Pictures You’ll Love

Planning outfits a little earlier than you think you need to can remove a lot of stress. It gives you time to adjust colours, swap pieces, and feel confident in your choices.

If you’re ever unsure, trust your photographer’s guidance. They’ve seen what photographs well in different locations and lighting conditions, and their advice is always based on experience.

Above all, choose outfits that feel like you. When you’re comfortable, relaxed, and confident, it shows. And that’s what creates professional family pictures that feel genuine and timeless.

If you’re planning a family photoshoot and would like personalised outfit guidance based on your location and session style, you’re always welcome to get in touch or chat through ideas before your shoot.

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